By selecting an issue, you will obtain comprehensive details of the report you require. Deploy our free SEO score checker to analyze any page for technical issues. The resulting score is contingent upon the number and variety of errors detected. Coupled with the number of issues, page status code, and indexation status, it reflects the overall SEO SEO Anomaly health of your page and highlights areas for improvement.
- While exactly how much Google uses structured data is open to debate, it’s fair to say they definitely support the data types listed in their structured data Search Gallery.
- Just watch for patterns that suggest manipulative link building or potential spam that could trigger a Google penalty.
- Here, Google will outline which pages are indexed and which aren’t.
- A critical component of any SEO audit is identifying content gaps.
Website Authority Checker
Look for broken links, missing pages, and complex site structures. That’s why proper internal linking can help boost your topical authority. And to make it easier, I’ve created a free website audit checklist that you can refer to as you follow along. This is your chance to evaluate your performance, take note of possibilities for improvement, and start the new year off with a bold new approach. If you haven’t found any questionable links in your link profile, then congratulations!
See Your Top Keywords & Backlinks
If these pages have backlinks, they are effectively wasted because they point to nothing. Mobile-friendliness has been a Google ranking factor since 2019, so it makes sense to check if your website is mobile-friendly. The audit can identify over 100+ issues, which can be overwhelming for beginners. So if you are new to auditing, I’d suggest focusing on the steps below rather than trying to fix all the issues one by one. This chrome extension is useful for identifying broken links on a page-by-page basis. A 404 is a “page not found” error, generally caused by broken links and images within your site.
Most will revolve around keyword research data and include (or be followed by) keyword mapping and gap analysis. With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site. Who are your competitors, and how can you outrank them in the SERPs? To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more. PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP). This SEO tool also lets you analyze your competitors’ profiles so you can use the insights to optimize your GBP account and get better local search visibility.
Many of these items don’t strictly fall under the area of “technical SEO” but they can cause significant ranking issues if not addressed. The best practice is to visually inspect your robots.txt file and make sure you don’t block any important image files, CSS, or JavaScript files that would prevent search engines from rendering your page. You can also use Google’s URL Inspection Tool to discover any blocked resources, as shown here. The process for discovering orphaned pages isn’t quite so simple. SEO crawlers like Screaming Frog and Sitebulb do a decent job finding orphaned pages but require connecting to other data sources — such as sitemaps — in order to discover them.
