To make the best of images as an on-page SEO component you should add descriptive alt-text, preferably containing your post keyword. Alt-text helps improve your website’s accessibility and can help visually impaired people benefit more from reading your content. Schema markup is important because it can significantly improve your visibility on SEO Anomaly SERPs. By providing search engines with additional information, you can help ensure that your content is displayed in a way that is most relevant to users. This can lead to increased click-through rates and improved SEO performance. The main purpose of auditing your title tags is to ensure that they inform the audience (and search engines) what they can expect to find on your web page.
Most of the time, sites that rank for featured snippets are already ranking on page 1 of results for that query. And the websites with outgoing links outranked the sites without them. So, I added an internal link from one of our most authoritative pages to that guide. First, use an SEO tool like Semrush’s Backlink Analytics and its “Indexed pages” report to bring up the pages on your site with the most backlinks (a decent measure of authority). As long as you use your keyword naturally a few times, you’re good. On the other hand, if the page mentions the keyword 10 times, Google can be more confident about that page’s topic.
How Search Engines Work
This is because header tags subdivide your content into logical paragraphs, making them easier on the eyes. Headings make a website and blog content easier and more enjoyable to read, header tags also simply make the content more organized. Think of them like road signs that guide the user through your content, from the start to the end. Using a specific keyword too often in your content will make it difficult to read and will negatively affect the user experience. But instead of focusing on how many times to use the target keyword, you should rather place an emphasis on the user experience.
Step #6: Optimize For On-Page SEO
On-Page SEO (also known as On-Site SEO) refers to the practice of optimizing individual pages on a website to improve rankings and attract organic traffic. Since On-Page SEO is entirely under your control, it is considered the foundation of a well-optimized website. To improve on-page SEO, you need to familiarize yourself with the on-page factors search engines look at to understand the content of a webpage.
- These are clickable words that take users directly to a different page.
- With the right information, they can lead to additional traffic and sales for your business—without extra marketing spend.
- Minifying a file is the process of removing unnecessary spaces, commas and characters in your website’s code.
- It shows the average number of pages your users visited in one session.
- On the other hand, a product page in an online store doesn’t require thousands of words.
On the other hand, my voice search study gives bloggers and journalists data that they can EASILY reference. You probably already have sitelinks underneath your result when you search for your brand in Google. For example, I wanted to get in the Featured Snippet for the keyword “nofollow links”. And now you’re ready for our second strategy to help improve your SEO.
The basics of search engine optimization
It’s one of the few tools I use daily, and it is completely free. You simply set up the files in Claude.ai and have the tool run a complete audit of your content from – top to bottom. But be sure not to neglect the other SEO performance factors for too long. And some on-page SEO factors have stronger weights in the algorithm than others. This approach gives you the data you need to market your business without violating privacy laws.
