Semrush has also committed hard to integrating AI into all of its tools where humanly (robotically?) possible. Keyword Overview, the Keyword Magic Tool, and the Keyword Strategy Builder all incorporate an AI element that automates data analysis. The AI actually recommends the most effective keywords to target based on historical performance data and current competitive metrics—making manual analysis and/or guesswork a thing of the past. Additionally, Semrush Copilot provides targeted SEO advice directly in users’ dashboards, so you can see all that great AI-powered analysis without traversing several clicks away.
By doing this, you can ensure your changes don’t have a negative SEO impact. Live testing and tracking, along with access to all six tools, are the basic features of its pricing plans. The Page-O-Scope by Mobile Moxie helps you identify issues with your mobile site’s design and usability by scanning the mobile versions of your pages on different devices. The information captured during the auditing process allows our team to make accurate, impactful recommendations for your specific website and situation. It simply takes time to uncover root causes of the issues affecting your online health.
When most people think of “links” for SEO, they think about backlinks. Alt text can also serve as anchor text for image links, help you to rank on Google Images, and improve topical relevance. If you are looking to optimize existing images, there are tools available, especially for more popular content management systems (CMSs) like WordPress. Large images on your website can seriously impact your site speed and performance. Ideally, you want to display images in the smallest possible size and in an appropriate format, such as WebP. One of the biggest reasons Google rewrites title tags is that they are simply too long.
- It’s important to note that the audit provides you with data to make recommendations.
- Simply enter the URL of the page you want to test for mobile-friendliness in the testing tool and wait until the analysis is complete.
- Thorough SEO audits help uncover site issues that may be obstructing search crawler accessibility and indexing.
- If you have broken internal links, they might indicate that the issue lies with your web design.
- It’s an excellent and convenient tool for running standard SEO audits – and it generates intuitive reports that allow us to track how your SERP positions change over time.
More Than Just an SEO Audit
Linking to other websites is a great way to provide value to your users. Often times, links help users to find out more, to check out your sources and to better understand how your content is relevant to the questions that they have. If there are no robots meta tags on the page, search engines consider that as index, follow, meaning that they can index the page and crawl all links on it.
Spot and Fix Declining Content
We’ll also share key metrics to their link portfolio and organic search terms they’re outranking you for. If we find they’re running paid search campaigns we’ll also share the keywords, ad copy, landing pages and estimated spend they’re putting into SEM (paid search marketing). In conclusion, conducting a thorough SEO audit (SEO Checker) is an essential practice for optimizing website performance and enhancing online visibility. By evaluating factors such as on-page elements, backlinks, and technical aspects, businesses can identify areas for improvement, ensuring that their online presence aligns with search engine best practices. Regular SEO audits serve as a strategic tool for maintaining and improving search rankings, ultimately contributing to a more effective and competitive digital presence. Once enabled, the Search Atlas Otto SEO Tool conducts an in-depth audit of your website, examining technical SEO signals as well as strategic SEO factors.
For instance, SE Ranking’s Keyword Rank Tracker can assist you in monitoring keyword rankings for up to 100 locations across search engines like Google, Bing, Yahoo, or even YouTube. Since title tags and meta descriptions are your website’s first point of contact with visitors, it’s important to make them engaging and attention-grabbing to drive clicks. Even if these elements don’t directly affect rankings, they have a big impact on your click-through rate (CTR). Without fixing broken links, you risk contributing to a poor user experience, which will eventually result in high bounce rates and a decrease in rankings.
It also provides tools for keyword research, competitor analysis, and technical audits. Evaluate how the site is targeting “awareness” keywords by filtering Google Search Console queries containing words like “how” (seoClarity users can do it using Search Analytics). Evaluate rankings and performance and look for SEO Anomaly low-hanging fruit (pages ranking between positions 11-40, requiring a little push to appear on page one.). At this stage of the audit, the goal is to spot a few quick SEO tweaks on pages where the keywords are ranking between 3-8. By doing this you can gain wins and reveal an ongoing workflow to improve these elements for the search experience.
Since we’ve already started discussing the importance of mobile-friendly websites in previous sections, let’s focus on it further. To rank higher, your content must be relevant and cater to your target audience’s interests and needs. As evaluating relevance can be subjective, many SEO experts use engagement metrics, such as bounce rates, to determine whether published content is relevant to the audience’s needs.
In terms of SEO audit features, the Starter plan gives you up to 50 sites tracked, 5,000 site audit pages, and a Google Analytics integration. ContentKing is a dedicated site auditing SEO tool for monitoring many sites or pages that are updated often, especially by more than one publisher and/or developer. For monthly plans with 1,000 pages selected, ContentKing provides a Basic plan at $39/month, a Standard plan at $149/month, a Pro plan at $279/month, and an Enterprise plan at $1,189/month.
Seobility’s Website Audit analyzes your website in detail and shows you exactly what to fix or improve to boost your Google rankings and website traffic. If you run a local service business, you’d want to track keywords your website ranks for in specific locations. ContentShake AI is a Semrush app with ChatGPT-like natural language processing (NLP) and SEO features. The AI tool automates content creation from ideation to optimization and publishing. Semrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages.
