Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content. One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages. But what you may not know is that you can use this same approach with alternate search engines. Organically incorporate primary keywords, keyword variations, and semantically relevant terms to describe your career. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI.
Now that you’ve fixed your site’s technical SEO problems, it’s time to go on offense. Specifically, you want to set up an SEO-friendly site architecture. And depending on your site, you may find issues with duplicate content, page loading speed, robots.txt configuration, and more. In fact, tools like Screaming Frog exist for people that want to run DIY audits.
- She’s well-versed in the intricacies of LLC formation, business taxes, business loans, registered agents, business licenses and more.
- The first step in search engine optimization is to determine what keywords you’re optimizing for.
- Get Bruce Clay’s latest digital marketing strategy delivered to your inbox for free.
- Which is why I recommend using a more user-friendly SEO tool, like the site audit feature inside of Semrush.
- In many cases, these are other websites that are linking to your pages.
On-page SEO is important because it helps improve your rankings in search engines. The higher your ranking, the more likely people can find your site when browsing. This helps people who are interested in what you’re offering find your products, content, or services, increasing organic traffic and helping you grow. Improving these metrics can lead to better engagement, higher rankings, and ultimately, more conversions from your organic search traffic. The speed at which your website loads and its friendliness towards mobile users are important factors for SEO success. SEO Anomaly Search engines, particularly Google, prioritize websites that provide a seamless and efficient user experience across all devices.
Better quality
But the biggest issue is that I don’t have a place on my site where a link to their content makes sense. You can either straight up copy these keywords into a spreadsheet. You’ll see everyone that links to those sites… but doesn’t link to you. But when you look at who links to MULTIPLE competitors, it takes a lot of the guesswork out of the equation. Which showed me all of that site’s broken external links at the time. For example, few years ago I partnered with BuzzSumo to create this content marketing study.
What is the goal of SEO?
These links are called backlinks, and they can help your SEO by signaling that your website is useful and trustworthy. Off-page SEO refers to actions you can take outside of your website to improve its search visibility. Google also displays SERP features (non-standard results) to enhance the search experience.
About 2 weeks later, the section I wrote was at the top of the search results. A content calendar is a schedule that outlines what content you will publish, when, and where. It keeps your content organized and aligned with your SEO strategy. Better visibility means more people see your website, which can lead to more sales and leads.
Find competitor keywords with NEW Keyword Gap
Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website.
As mentioned before, engaging with your audience is a good SEO practice. Including videos, images, or documents in your posts attracts attention and boosts engagement. Are you trying to promote your business on LinkedIn but don’t see any results?
